Tom Brady is one of the most recognizable faces in the sports world, with Tampa Bay Buccaneers quarterback who has received wide acclaim for his accomplishments in the NFL.
In an exclusive interview with MARCA, the sevenfold superbowl champ discussed his relationship with the watch maker CBIas well as the pressure of the sport, some elements of his life off the pitch, and his long-awaited return to the NFL.
Question: You have been an IWC ambassador since 2019. What values must a brand have in order to use you as an ambassador?
To respond. IWC is an amazing brand that I have followed and admired for a long time. For the record, it’s funny that the first professional watch I bought more than 20 years ago was an IWC, and I still wear it today. The designs are timeless and the company shows great leadership in its industry.
Q. You started your professional career in Boston 22 years ago, so you’ve seen a lot of watches come out…
A. That’s right. I started playing professionally 22 years ago in Boston, which is also the same city where IWC was founded over 150 years ago. It seems that our paths have crossed since the beginning of my career. It is a brand that has all the qualities that characterize a successful sports organization: there is a lot of discipline, a lot of hard work and a lot of determination to achieve incredible results. It was an honor to work with them for all these years.
Q. Your personal collection includes two emblematic models of the Swiss manufacture, the Top Gun Miramar Pilot’s Watch Chronograph and the Portugieser Perpetual Calendar. Why did you choose these particular models?
A. The Portuguese Perpetual Calendar was a surprise from my wife for my 30th birthday 14 years ago. I remember we moved into a new apartment and had a big party on a rooftop terrace under construction. We had to climb five flights of stairs to get there and once there she gave me this unexpected gift that I always carry on special occasions. It was an unforgettable day. It has a lot of sentimental value and reminds me of many amazing times in my life. On the other hand, I love the Top Gun Miramar. It’s a watch with a strong sporty character that has probably become the watch I wear the most on a daily basis.
Q. Your busy life is characterized by sport. What do you usually do outside the 120 x 53.3 meters of the playing field?
A. I exercise a lot. I love all water-related activities, cycling, golf and of course playing whenever I can with my children.
Q. Many say you are the perfect sports machine. I mean, you have the best in-house caliber in the world. What are its greatest assets and which of your cherished timepieces would you highlight?
A. I don’t know if I’m a perfect sports machine. The reality is that I have to work very hard every day. If I compare myself to the caliber of an IWC, it runs perfectly all the time but I don’t necessarily think it does. I have to work very hard to be at my best. It’s always been like that.
Q. What is the main contribution you have made to your sport?
A. There is one thing that I always try to bring to my sport: a kind of precision. Everything has to work at the same time for me to succeed physically, mentally and emotionally. It’s important to be able to train, to play and also to achieve our goals.
Q. How do you stay focused despite so much pressure and stress?
A. I always have to try to figure out what my priorities are. I try to prioritize what is happening in my life in order to be successful. There are some things that are very demanding in sport; there’s a lot of pressure when it comes to performing in the moment and not having a second chance to change it and get it right. Being on the big stage, in a live event, you want everything to go as smoothly as possible. That sums up the competition very well: you have to have a lot of concentration over a very short period of time where you have to give the best of yourself. I prepare as much as I can and I do my best to understand what I will face.
Q. I imagine that in your profession, control is one of the main words in your lexicon.
A. There are many things I can control and many things I cannot. I try to focus on the things I can control in order to give the best of myself to my teammates and to be the best possible for our team and our organization.
Q. As CBI Ambassador, I have to ask you: are you punctual?
A. (laughs) I would say the answer is generally yes. During the football season, you can say that I am very punctual because every minute counts. But I would also add that when I’m not playing I’m less punctual, but I’m aware of what time it is thanks to the great watches from IWC. I would like to be on time more often in the off-season, it’s something I really need to work on more.
Q. It’s time to wrap up. Good luck with your return to the NFL.
A. Thanks very much. Before saying goodbye to you, I would like to thank you for the interview and tell you that it was a pleasure to have this conversation. Also, I must admit that I am looking forward to traveling to Spain. I have many friends in your country and this is something I will definitely be doing in the very near future.
IWC: Always a punctual ally
Top Gun ‘Lake Tahoe’: Exclusive chronograph, limited edition of 1,000, with a 44.5 mm white ceramic case and a titanium back.
Top Gun “Mojave Desert”: Crafted from sand-colored ceramic with a striking military-inspired design. Powered by a Manufacture caliber 52000.
Big Pilot’s Watch 43 Top Gun: Black zirconium oxide ceramic case, titanium back, black dial and hands. Caliber 82100.
The history of MARCA: much more than the best
By Guillermo Garcia
“It will be the best decision of your life.” With that sentence, a beardless Tom Brady introduced himself to Robert Kraft, the owner of the New England Patriots, the team that selected him after 198 other players were chosen ahead of him in the NFL Draft. in 2000. The greatest player the NFL has ever seen wasn’t wrong, and in April, history changed forever.
Like the spirals he throws with his right arm, Brady’s goal was clear: to be the best, even if he wasn’t even seen as such during his time at the University of Michigan. Already in the NFL, ignored for six draft rounds, it was an injury that would open the doors to glory for him, doors that would not close and still have not closed. Drew Bledsoe suffered a concussion in a game in 2001 and Bill Belichick, the man who loved him the most, had no idea that was when one of the sport’s most successful stories began to be written.
At the moment there are 22 pages in Brady’s history, although he has already announced there will be a 23rd, full of accolades such as his seven Super Bowl rings (more than anyone in history of the NFL), his three regular season MVPs, his five Super Bowl MVPs and a host of records – games won, passes attempted, passes completed, yards completed and much more – that will last a long time without anyone coming close. And to top it all off, a nearly perfect picture off the pitch too. That is why he is more than the greatest.
A big thank you to : IWC Schaffhausen, Replica Communication and Matthew Cannon.