Would you buy a $95 plain white T-shirt from Chris Froome?

In the latest of Chris Froome’s business ventures, the seven-time Grand Tour winner has now launched a range of clothing, in collaboration with Miami-based fashion designer Fabrice Tardieu.

In a tweet, Froome described the collection as: “A casual, luxurious and cycling-inspired sportswear collection, focused on providing meticulously handcrafted garments, designed with fine workmanship while combining comfort and wearability. of modern leisure!”

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Perhaps the most striking product in the range is the “Froome Bike White V Neck”. As the name suggests, this is a mostly plain white t-shirt with a small image of a bicycle on the front and the Italian tricolor running the length of the back. Available in sizes S through XXL, the top is $95.00 — or four interest-free payments of $23.75, if the list price seems a bit too much to pay all at once.

Chris Froome x Fabrice Tardieu

(Image credit: Fabrice Tardieu)

This “understated chic” is a theme that runs through the “Froome Bike Gray Hoodie”. Much echoing what it says on the box, the same bike logo is in place on the front, while the Italian stripes remain on the back. Adoring the elbows, twin doodles proclaim “I ❤️ the bike”, with Fabrice Tardieu’s initials tucked inside the heart. Sticking to the same size range, the hoodie costs $220.00.

Chris Froome x Fabrice Tardieu

(Image credit: Fabrice Tardieu)

A little bolder, the “Froome I Love Cycling Black Trouser” sees the “I ❤️ cycling” motif enlarged, so as to stretch all the way down the left leg (from the wearer’s perspective). On the back, no national colors this time, but the names of Tardieu and Froome – the latter with his “M” forming the silhouette of the mountains – are printed above the right buttock. Notably cheaper than the hoodie, these are correct $125.00.

Chris Froome x Fabrice Tardieu

(Image credit: Fabrice Tardieu)

The range includes 11 items in total, with similar themes.

After beginning his career in fashion at Giorgio Armani in Paris, Tardieu founded his eponymous label in 2014. His artisanal style, defined as “casual luxury”, has been worn by celebrities such as Will Smith, Common, Canelo Alvarez , P. Diddy, Cassie, Dwayne Wade and Gabrielle Union.

Other collaborations have included “I Am Mexico” with Canelo Alvarez and “I Am Qatar” with Galeries La Fayette.

Tardieu’s emphasis is on “quality design and craftsmanship”, with each pair of his shoe line created from “personally chosen materials” and handcrafted in his Italian workshop. Although her clothes carry the tagline “meticulously handcrafted,” we couldn’t find any information about where the clothes are made or the materials used. We contacted Fabrice Tardieu for more information.

high fashion makeover

(Image credit: Stijn Dossche @style_design)

Of course, this is not the first time that cycling and haute couture have come together. Following EF Pro Cycling’s collaboration with skate brand Palace for the Giro d’Italia 2020, Belgian designer Stijn Dossche took it upon himself to give a fashion brand collaboration for 22 teams and the results speak for themselves -same…

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